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Coaching Controversial Radio Hosts

If you want to be great in radio, you need to be controversial and hard-hitting, but you also need to know when to stop. You have to be careful with what you say, and maintain a little bit of political correctness. That doesn't mean you can't rile up your audience a little bit, and let the callers calling in do all the talking with all the harsh words. If you do that you still get your point across without making statements that might be used out of context later on to destroy your career, reputation, or get you fired from the network because they can't risk losing sponsors or advertisers. Welcome to the world of real-world politics I say.

Source: Coaching Controversial Radio Hosts

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