In his paper “Buying Beyoncé†Straffordshire University professor Ellis Cashmore states, “In Beyoncé, the United States–and perhaps the world–has a symbol of glamour and unrestrained consumption that offers, if not a solution, then an apparent salve to the enduring effects of racism.†That is sort of dehumanizing and definitely a stretch, but still, here’s an academic of some prestige who has decided that Beyoncé may have the power to influence race relations in the U.S.
So as we have a diva with the uncanny ability to influence the lives and choices of her fans, of course people are going to talk about and subsequently copy her hair. And why does that matter? Because regardless of whether you believe it’s a good thing, women have been conditioned to think that they are their hair. In the journal Gender and Society, professor Rose Weitz describes hair as a “cultural artifact†and writes, “No matter what a woman does or doesn’t do with her hair … her hair will affect how others respond to her, and her power will increase or decrease accordingly.â€
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Topic: The Meaning of Beyoncé’s Haircut (Read 1690 times)