The adverts don’t help, either. Some ads tell us that we need their products to unleash our “natural whiteness.” Television commercials feature whitening product endorsements of aquiline-nosed celebrities who are already endowed with white skin, while another product promises “kutis artista.” Now, this makes me wonder: just what exactly is “kutis artista”? Well, for one, Tado is an artista. And so is Tsokoleit.
There's also rhinoplasty, skin bleaching, facelift, breast lift, face peel, tummy tuck, and what-have-you that are options just to make you happy about your appearance. For me, it seems that they are fixing parts of themselves that were never broken in the first place. But maybe it’s human nature? It’s that part of us that can’t be satisfied with the things we have.
With the grand slam win of the Philippines at the Miss World pageant, has this changed our perception towards those we call “black beauties”? Because most of these beauty titlists don’t possess the mestiza looks our society prefers. I don’t know, but one thing is for sure: in some ways, our international pageant wins lets us realize that foreigners appreciate the natural beauty of our Malay race; something we fail in.