Nearly four in 10 women buy shoes knowing they do not fit, a poll of 2,000 reveals.
The Society of Chiropodists and Podiatrists found 37% would wear uncomfortable shoes as long as they were fashionable.
And 17% of men admit buying shoes in the wrong size.
Although 80% of the women said they suffered foot problems like corns or ingrowing nails, only four in ten of the men and women surveyed sought help.
Lorraine Jones, from the Society of Chiropodists and Podiatrists, said: "Many of us find it hard to resist a bargain and the latest fashion must-have, but it's important to remember that by buying ill-fitting shoes, you're not only going to end up in discomfort, but you are also putting your health at risk." - BBC
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