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“Color needs moisture in order to stay vibrant,” says Cristophe, founder of the Cristophe Beverly Hills hair care line and hairstylist to celebs like Nicolette Sheridan, Nicole Kidman, and Liv Tyler. “Loss of color is due to lack of moisture. Over-shampooing easily dries hair out and is a major mistake women make. The best way to protect hair is to wash every other day or less, rather than every day.”
“The more you shampoo, the more hair color will fade,” Sean Davis, co-owner and head colorist at the Tosler Davis Salon in NYC, agrees. “Always avoid deep-cleansing shampoos, which can contain alcohols like SD alcohol 40, an ingredient that is extremely drying.” Additionally, Cristophe suggests, women with color-treated hair should not use shampoos that contain any lauryl sulfates.

When you do wash your hair, be sure to use a shampoo and conditioner especially formulated to be gentle to colored tresses. “Seek out products with Heliogenol, a naturally occurring sunscreen derived from the sunflower that’s extremely effective in extending the life of color-treated hair,” Cristophe explains. “It protects the hair dye against the color-removing effects of shampoos and exposure to UV rays.”

Another ingredient to look for is soy protein, Davis says. It helps the hair cuticle stay smooth, and therefore, keeps color molecules from escaping.

If you get your color done at a salon, you can actually help fight fading before you even step foot out the door. “Getting a gloss treatment is the best way to keep your color in between sessions,” Cristophe says.

The gloss application (over your new color) actually seals the hair cuticle. Washing and rinsing your hair in water as cold as you can handle also helps keep the cuticle sealed, which, in turn, keeps your hue on your head.

Betty Rodriguez, a colorist/stylist at Aura Salon in Hollywood, Fla., with 23 years of experience, says that if you have a lot of gray, then it’s especially important to find a professional who truly knows how to cover it properly.

“Gray hair tends to be resistant to color,” she says. “You have to first give your gray a color-base to work with, because dyeing directly on gray strands won’t get a rich-color look. After the color-base -- or the filler color —-- is applied, then the desired shade can be used to get the color you want.”

Be sure that your colorist follows these steps to ensure maximum gray coverage.

Of course, proper touch-ups are essential to keeping your hue in top shape. But make sure your colorist isn’t unnecessarily damaging your hair when doing so.

“At the root, where there is regrowth, color will be applied as it was in the original process,” Rodriquez says. “On the remainder of the length of your strands, a gentler semi-permanent, deposit-only color should be used to enhance vibrance. You don’t want to make what is already color-processed any more porous; not only will the color not take because of the excessive porosity, but your hair can become overly damaged, and even break off.”

In the summer, tinted tresses are particularly prone to fading due to serious sun exposure.

“I recommend spraying your hair with an SPF-based conditioning product. This will block the harmful rays, and lock in moisture,” Cristophe suggests. “And always use an SPF conditioning spray or SPF leave-in conditioner right before swimming. Hair is like a sponge and will absorb the first thing that hits it. Instead of soaking up chlorine or salt water, your hair will have a protective layer of SPF to block their absorption.”

Of course, the summer’s simplest anti-fade tip: Get yourself a cool-looking hat, and when outdoors, wear it often!



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