read more hereThe humble pickup truck has been around since 1925, when Henry Ford introduced the "Ford Model T Runabout with Pickup Body". Selling at $281, they quickly established a new market in motor vehicles, which was seized upon by the general public. Farmers found them particularly useful, but during the Great Depression banks would not lend money for luxuries such as cars, but they would for utilitarian vehicles such as pickups. This changed when a farmer sent a letter to Henry Ford asking, "Why don't you build people like me a vehicle in which I can take my family to church on Sunday, and my pigs to town on Monday?"; and so the utility vehicle was born, and it has gone from strength to strength since. Nowadays they can be used to move far more than pigs or people, but with their increased size has come an increased consumption of fuel, with damaging consequences.
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