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Cebuana Lhuiller launches National Pilipino Protektado Day, to give free microinsurance to 1M Filipinos
MANILA, June 1 (PNA) –- Cebuana Lhuillier, the country’s largest microfinancial institution, launched Wednesday the National Pilipino Protektado Day, an initiative that promises to provide more security to different communities in the Philippines.

During the unveiling of the project on today at the Fairmont Hotel Makati, the company, in partnership with Pioneer Insurance, announced that it will be giving away free microinsurance covers to one million Filipinos within the days leading up to July 21, the date hailed as the National Pilipino Protektado Day.

Cebuana Lhuillier president and CEO, Jean Henri Lhuillier said that the project is perfectly inline with the company’s mission of financial inclusion.

”We at Cebuana Lhuiller have been pushing for financial inclusion and this is just one of the many that we believe get us closer to that goal. Disasters wreak havoc to different communities in the country, resulting to loss of life and livelihood, so it is imperative that everyone is properly protected. More than having the usual emergency kits, obtaining microinsurance is another practical way,” he said.

During his speech, Lhuillier acknowledged the value of relief operations conducted by government agencies and volunteer groups such as the Department of Social Welfare and Development, The Red Cross, Oxfam International, Global Peace Foundation, Girl Scouts of the Philippines, and Boy Scouts of the Philippines.

He also announced that the first batch of microinsurance covers will be given to these organization’ constituents.

The group were also awarded with emergency relief kits, life vests and lifebuoys to be used in rescue and relief endeavors.

Meanwhile, the rest of the free microinsurance covers will be given out to various individuals, groups and communities across the country.

Aside from its campaign to insure one million Filipinos, Cebuana Lhuillier also announced the launch of several other groundbreaking initiatives during the event; Cebuana Alerto, an Android app that harnesses the digital mobile platform to provide viatal information in disaster preparedness, OurHelp, a website dedicated to donating microinsurance, and the institutionalization of Microinsuarnce Agents Association of the Philippines, Inc. (MIAAPI), an organization founded to promote the interests and welfare of microinsurance agents nationwide. (PNA)

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