It's Not Whom You Coach, It's The Way That You Coach ThemPerhaps, you noted that catchy branding jingle that HP was running for its printers and peripherals in the fall of 2012. It goes something like this; "it's not what you, it's the way that you do it," and it does stick in your head, plus they were playing it all day long for weeks on end on CNBC financial news during the day. Well, the other day I was perusing some online coaching articles and there was someone selling their coaching services to help coaches learn how to coach and make money doing it.
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