Author Topic: Throwback: John Berg, artist of the analog recording era  (Read 1313 times)

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Throwback: John Berg, artist of the analog recording era
« on: October 17, 2015, 12:35:21 PM »

John Hendrickson Berg
January 12, 1932 – October 11, 2015

John Berg, an art director for Columbia records responsible for iconic album covers for Bruce Springsteen and Bob Dylan, died at age 83 (Courtesy of The Cooper Union Alumni)

John Berg, the art director for Columbia Records who designed classic LP covers for Bruce Springsteen, Bob Dylan, Sly Stone and more, died of pneumonia at his home in New York, The New York Times reports. He was 83.

BY JON BLISTEIN October 13, 2015, Read more: http://www.rollingstone.com/music/news/john-berg-album-art-director-for-springsteen-dylan-dead-at-83-20151013#ixzz3onPKQVQ1

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Republic Act 8485 (Animal Welfare Act of 1998, Philippines), as amended and strengthened by House  Bill 6893 of 2013--- violation means a maximum of P250,000 fine with a corresponding three-year jail term and a minimum of P30,000 fine and six months imprisonment

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Re: Throwback: John Berg, artist of the analog recording era
« Reply #1 on: October 17, 2015, 12:40:28 PM »

John Berg's greatest hits


John Berg at his Guild Hall exhibition. Photo by Durrell Godfrey


Between 1961 and 1985 as Columbia Records' Art Director, then Creative Director and eventually Vice President, Berg [...] designed or oversaw some of the most iconic LP sleeves of the analog recording era.  However, in spite of achieving the pinnacles of pop-culture exposure, his work rarely gets associated with his name.

cooper.edu/


Linkback: https://tubagbohol.mikeligalig.com/index.php?topic=81179.0
Republic Act 8485 (Animal Welfare Act of 1998, Philippines), as amended and strengthened by House  Bill 6893 of 2013--- violation means a maximum of P250,000 fine with a corresponding three-year jail term and a minimum of P30,000 fine and six months imprisonment

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Re: Throwback: John Berg, artist of the analog recording era
« Reply #2 on: October 17, 2015, 12:42:33 PM »


Bob Dylan Greatest Hits Berg: Dylan hadn't had any product out in while. So we decided that it would be nice for the consumer to give them a little bonus.  It was the first time a poster was ever enclosed in an album.  I picked Glaser because he had a big reputation as a poster artist.

Linkback: https://tubagbohol.mikeligalig.com/index.php?topic=81179.0
Republic Act 8485 (Animal Welfare Act of 1998, Philippines), as amended and strengthened by House  Bill 6893 of 2013--- violation means a maximum of P250,000 fine with a corresponding three-year jail term and a minimum of P30,000 fine and six months imprisonment

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Re: Throwback: John Berg, artist of the analog recording era
« Reply #3 on: October 17, 2015, 12:45:20 PM »

Ramsey Lewis Salongo. Berg: Ramsey Lewis was a sweet guy.  He loved our input.  We scheduled a shoot with a really hot photographer named Norman Seeff.  On the day of the shoot Ramsey Lewis calls up and says he's had an accident.  He fell off the stage the night before and knocked all his teeth loose. He had braces on his teeth. He asked if we still wanted to do it.  I said, "It looks great. Smile."  [laughs] During the shoot Norman got on the phone with me and said "these teeth look horrendous."  So I said, "Let's paint him!"  Later, when it came time to title the album I wanted to call it "Colored," which is stepping out a little far for a black artist.  Ramsey loved it and wanted it too.  But Columbia Records management hated it.  They didn't want any part of that kind of thing.  "Salongo" means something but I have no idea what.  Maybe "accident."

Linkback: https://tubagbohol.mikeligalig.com/index.php?topic=81179.0
Republic Act 8485 (Animal Welfare Act of 1998, Philippines), as amended and strengthened by House  Bill 6893 of 2013--- violation means a maximum of P250,000 fine with a corresponding three-year jail term and a minimum of P30,000 fine and six months imprisonment

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Re: Throwback: John Berg, artist of the analog recording era
« Reply #4 on: October 17, 2015, 12:49:44 PM »

The Cleveland Orchestra George Szell Conducts Beethoven. Berg [Laughs ruefully]: George Szell is a case in point.  He was difficult. He doesn't have any qualifications to have a taste in typography but exercised it [on a previous LP] because he is the "maestro."  After the fact, his producer told me that Szell had called me a "flaxen-haired [unprintable]" in a conversation they had.  So after Szell died we were doing a re-release of the Beethoven Fifth Symphony.  What you do when you are working on dead people is go through the files and see what you got.  And lucky me I found this picture.  Getting even was right up there with selling the LP.  And I got even.  It looks like he is blocking his face but to me it says "Five."

Linkback: https://tubagbohol.mikeligalig.com/index.php?topic=81179.0
Republic Act 8485 (Animal Welfare Act of 1998, Philippines), as amended and strengthened by House  Bill 6893 of 2013--- violation means a maximum of P250,000 fine with a corresponding three-year jail term and a minimum of P30,000 fine and six months imprisonment

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Re: Throwback: John Berg, artist of the analog recording era
« Reply #5 on: October 17, 2015, 12:54:26 PM »

Loverboy Get Lucky. Berg: I commissioned the photograph.  I wanted to pump as much color into the cover as I could. We found the best pair of red leather pants but they didn't fit any models. The photographer, named David Kennedy, had a 16-year-old daughter.  They fit her perfectly. Then we got an Argentinian male model, 6 foot 5, and hired him on the basis of his big hands.

Linkback: https://tubagbohol.mikeligalig.com/index.php?topic=81179.0
Republic Act 8485 (Animal Welfare Act of 1998, Philippines), as amended and strengthened by House  Bill 6893 of 2013--- violation means a maximum of P250,000 fine with a corresponding three-year jail term and a minimum of P30,000 fine and six months imprisonment

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Re: Throwback: John Berg, artist of the analog recording era
« Reply #6 on: October 17, 2015, 12:57:19 PM »

Santana Greatest Hits. Berg: That photo, by Joel Baldwin, was hanging on one of my designer's walls.  I always admired it but had no use for it until I got this panic call from a meeting being held upstairs.  "Can you possibly come up with a cover for Santana's Greatest Hits by tomorrow?"  The design department were miracle workers but a cover by tomorrow?  But I said, "sure!"  I went downstairs, got the thing off the wall, brought it up and said, "How do you like that?"  And they said, "That's great!"  No type on the cover.  We put the type on a sticker.

Linkback: https://tubagbohol.mikeligalig.com/index.php?topic=81179.0
Republic Act 8485 (Animal Welfare Act of 1998, Philippines), as amended and strengthened by House  Bill 6893 of 2013--- violation means a maximum of P250,000 fine with a corresponding three-year jail term and a minimum of P30,000 fine and six months imprisonment

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Re: Throwback: John Berg, artist of the analog recording era
« Reply #7 on: October 17, 2015, 12:59:35 PM »

Bruce Springsteen and the E Street Band Born to Run. Berg: Bruce Springsteen and Eric Meola, the photographer, came up unannounced one day with pictures from a photo session they had done on their own.  Springsteen wanted to use a picture that looked like what John Updike used on the back of his books.  I hated that kind of stuff.  We already had one of those [The Wild, the Innocent and the E Street Shuffle] and we managed to mess with the type so that it was acceptable to me.  I said, "leave me all the contact sheets."  One of my unfailing good traits is I will actually look at your pictures.  All of them.  I mean relentlessly.  I will find stuff the photographer never knew was there.  Among the photos there were three or four shots, all more or less the same.  But in this one they were just breaking up, or whatever the emotion was. It was perfect. It oozes charm.  So I told to Springsteen and Meola that I wanted to use it as fold-out cover. I said, "Now I gotta try and sell this thing upstairs to management because the cost is twice as much to print a gatefold."  The product manager came down and said, "We love it!"  But I cooked all that up.  What I was doing was I selling Springsteen the idea to avoid having another John Updike cover.

from http://www.cooper.edu/art/news/john-bergs-greatest-hits

Linkback: https://tubagbohol.mikeligalig.com/index.php?topic=81179.0
Republic Act 8485 (Animal Welfare Act of 1998, Philippines), as amended and strengthened by House  Bill 6893 of 2013--- violation means a maximum of P250,000 fine with a corresponding three-year jail term and a minimum of P30,000 fine and six months imprisonment

Book your travel tickets anywhere in the world, go to www.12go.co

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Re: Throwback: John Berg, artist of the analog recording era
« Reply #8 on: October 17, 2015, 01:13:35 PM »

John Berg had to sell the idea of this cover to the diva herself, at her peak then, who "nobody would touch with a ten-foot pole"

Linkback: https://tubagbohol.mikeligalig.com/index.php?topic=81179.0
Republic Act 8485 (Animal Welfare Act of 1998, Philippines), as amended and strengthened by House  Bill 6893 of 2013--- violation means a maximum of P250,000 fine with a corresponding three-year jail term and a minimum of P30,000 fine and six months imprisonment

Book your travel tickets anywhere in the world, go to www.12go.co

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