Author Topic: European Hotel Giant plans Expansion in the Philippines  (Read 1000 times)

pioneer

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European Hotel Giant plans Expansion in the Philippines
« on: August 24, 2007, 07:42:29 AM »
By Ronnel Domingo
Philippine Daily Inquirer

European hotel giant Accor -- owner of the Sofitel chain of five-star hotels -- is on the lookout for possible new hotel projects or acquisitions in the Philippines in view of burgeoning tourism businesses here, a company official said.

Bernd Schneider, general manager of the Sofitel Philippine Plaza Manila, said the group was in talks with various potential partners, including hotel/property owners and developers.

Accor is "considering expanding its Philippine operations in other cities of Metro Manila and in secondary cities such as Cebu, Davao and Cagayan de Oro,” he said in an interview.

When pressed for details, Schneider said, “Everything is still on discussion.”

He explained that Accor was also looking at opportunities in introducing its other brands into the Philippine market, considering the growth shown by the local tourism sector in the past few years.

He said Accor’s other chain of hotels include the four-star Novotel hotels and resorts; the three-star Mercure chain; All Season Premier (four-star); All Season (three-star); the “value-for-money” Ibis hotels and the trend-setting Formule 1 budget hotel chain.

Sofitel Philippine Plaza is at present renovating some 200 rooms following Accor’s takeover of the sea-front hotel in January 2006.

Schneider said the company had earmarked $20 million for the renovation, including the first batch of 300 rooms done last year.

“Our occupancy rate has increased from the mid-60s [percent] before we took over, to the 70s in the first half of 2007,” he said. “We consider that a healthy number.”

He added that room rates had gone up by half in the past 18 months.

Accor operates 3,800 hotels worldwide, covering all segments -- from economy to upper upscale.

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Bambi

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Re: European Hotel Giant plans Expansion in the Philippines
« Reply #1 on: August 24, 2007, 10:16:35 AM »

Hi Mike!

Again Hotels?  We have lot of those in which prices is all in executive class compared to some other tourist countries. Why not first concentrating to make more advertisements in relation to our nice interesting views. The Philippine department of Tourism failed to make some profitable issue in this behalf. Here in Europe, you will never find any articles in tourism center               
about our country if you ask to for information purposes. Have noticed that Bohol got numbers of very expensive hotels which are not affordable to our fellowmen. Mostly the foriegners coming in our country are not really considered anymore as tourists being married to some Filipinas. Normally, we have lot of valued things to offer, isn't? Balik-balik tourists help solving our high unemployment but the Balikbayans, they stay with their Families but not in high class hotels.


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Bambi

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