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Author Topic: Making the Unconscious Conscious  (Read 452 times)

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Making the Unconscious Conscious
« on: April 19, 2013, 10:05:47 PM »
Making the Unconscious Conscious: How Neuroscience Can Empower (and Inspire) Marketing by Douglas Van Praet

“If we don’t understand our own preferences or the true motivations behind our own behaviors, marketers are wasting billions of dollars each year by asking questions people simply can’t know the answer to.”

Linkback: https://tubagbohol.mikeligalig.com/index.php?topic=72059.0
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