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Ideaicide: How To Avoid It And Get What You Want
By Alan Parr and Karen Ansbaugh

“Ideaicide is deadly. People come up with lots of new ideas
everyday, but nothing happens….The problem is not usually
the ideas themselves… Corporate forces act to eliminate risk
and make an idea conform to the company's existing business
model, not to the needs of the marketplace. The edginess of
the idea is gone, replaced by cold, calculated efficiency and
predictability. We will show you how to bring your ideas to life.”

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